Sara Dearden

WHO'S BEHIND THIS
FOUNDER & CREATIVE DIRECTOR

I started Lu.Mora Brands because the part I was best at was the part nobody wanted to own: the twentieth version. Anyone can make the first one.

THE BACKGROUND

WHY BEAUTY

HOW I WORK

Twenty -five years in marketing— most of it spent responsible for the work rather than describing it. Brand, demand generation, and creative direction across B2B portfolios.
Five years as Director of Marketing in manufacturing— owning the P&L, the pipeline, and every asset that carried the name.

It burns through creative faster than any category in performance marketing — and it's the craft I already know.
I built and ran a beauty brand before I turned the production side into the business — the shoots, the variations, the endless resizing, the drift you only notice at version fifteen.
I know what a beauty brand's creative queue looks like from the inside —That's the whole reason I'm useful to the agencies running them.

Art direction first — Every set starts with a brief and a decision, not a template.
Consistency is the deliverable — The product looks identical across the whole set. Same light, same details, no drift. That's the thing being bought.
Unbranded, always —Files come back ready to run under your name. We appear nowhere on them, in them, or beside them.
I don't approach your clients— Not now, not later. The arrangement only works if that's absolute, so it is.